Carolyn Bosn stands beside a lake with her husband and children.

Political advertising · 2024

Vote for Mom

Carolyn Bosn for Legislature

The shortest endorsement in the campaign may also have been the most personal.

The story

Vote for Mom places Carolyn Bosn’s children in front of the camera and lets them make the case for their mother themselves. Each delivers a brief appeal before the film brings the entire family together for a final call to vote.

The idea

There is no policy argument and no conventional political résumé. The idea rests on something more immediate: introduce the candidate through the people who know her in a different role entirely. What begins as a series of individual voices becomes a family portrait, and a campaign message with warmth, spontaneity and just enough imperfection to feel real.

Client
Carolyn Bosn for Legislature
Film type
Political advertising
Year
2024
Location
Nebraska