Russ Barger stands with arms crossed beside the Lincoln Police Northeast Team station sign.

Political advertising · 2024

Back the Blue

Russ Barger for Legislature

Back the Blue makes its position clear from the opening frame.

The story

Filmed alongside police vehicles and public-safety landmarks in Northeast Lincoln, the spot places Russ Barger’s law-enforcement message directly in the community he seeks to represent. Barger points to his Fraternal Order of Police endorsement before outlining his positions on cash bail, minimum sentencing and police resources.

The idea

The approach is intentionally direct. There is no extended biography or supporting narrator, only the candidate, the setting and a concise contrast with his opponents. The film turns an endorsement into a larger statement about priorities: public safety requires more than expressions of support. It requires policy, funding and a willingness to take a side.

Client
Russ Barger for Legislature
Film type
Political advertising
Year
2024
Location
Nebraska