Campaign film · 2024
Just Like You
David Russell for Lancaster County Commissioner
Political biographies usually begin with credentials. Just Like You begins with an alarm clock.
The story
Following David Russell through the ordinary rhythms of home, family, work and community, the film builds his candidacy around experiences shared by the people he hopes to represent: rising costs, daily uncertainty, responsibility for family and the feeling that one voice may not matter.
The idea
Russell’s identities as a husband, father, grandfather, coworker, veteran and Nebraskan, arrive only after that common ground has been established. The approach keeps the candidate at the same level as the voter. Leadership is not presented as distance from everyday life, but as an understanding of it.
- Client
- David Russell for Lancaster County Commissioner
- Film type
- Campaign film
- Year
- 2024
- Location
- Nebraska