David Russell walks with a woman and their dog along a gravel road under tall trees.

Campaign film · 2024

Just Like You

David Russell for Lancaster County Commissioner

Political biographies usually begin with credentials. Just Like You begins with an alarm clock.

The story

Following David Russell through the ordinary rhythms of home, family, work and community, the film builds his candidacy around experiences shared by the people he hopes to represent: rising costs, daily uncertainty, responsibility for family and the feeling that one voice may not matter.

The idea

Russell’s identities as a husband, father, grandfather, coworker, veteran and Nebraskan, arrive only after that common ground has been established. The approach keeps the candidate at the same level as the voter. Leadership is not presented as distance from everyday life, but as an understanding of it.

Client
David Russell for Lancaster County Commissioner
Film type
Campaign film
Year
2024
Location
Nebraska