A young pianist plays a grand piano alone on a warmly lit school stage.

Campaign film · 2024

For The Next Generation

Liz Davids for State Board of Education

Education is where a community decides what it intends to carry forward.

The story

Set against the architecture and performance spaces of a Nebraska school, For The Next Generation introduces Liz Davids through the roles that shape her candidacy: mother, educator and advocate. Davids connects her experience to a platform centered on academic excellence, collaboration between parents and schools, and transparency in education funding.

The idea

The visual approach places her alone within spaces normally filled by students, allowing the absent audience to become part of the idea. The film is ultimately less about a board or an institution than the people who will inherit its decisions, and whether their abilities, ambitions and dreams are given room to develop.

Client
Liz Davids for State Board of Education
Film type
Campaign film
Year
2024
Location
Nebraska