Pat Condon talks with a father and son on a sidewalk beneath autumn trees.

Political advertising · 2022

Protecting What Matters

Pat Condon for Lancaster County Attorney

Experience is usually presented as a number. Protecting What Matters asks what that experience has produced.

The story

Filmed at the Lancaster County courthouse and in the community beyond it, the spot follows Pat Condon as he reflects on more than three decades in public service. His record is framed through a balance of firmness and humanity: accountability in every case, second chances where they can work, and tools intended to make government more transparent.

The idea

The film moves deliberately between the institution and the people it exists to serve. That visual progression gives the title its meaning. What matters is not only the justice system itself, but public trust in how it is administered, and the families and neighborhoods affected by every decision.

Client
Pat Condon for Lancaster County Attorney
Film type
Political advertising
Year
2022
Location
Nebraska