Political advertising · 2022
Protecting What Matters
Pat Condon for Lancaster County Attorney
Experience is usually presented as a number. Protecting What Matters asks what that experience has produced.
The story
Filmed at the Lancaster County courthouse and in the community beyond it, the spot follows Pat Condon as he reflects on more than three decades in public service. His record is framed through a balance of firmness and humanity: accountability in every case, second chances where they can work, and tools intended to make government more transparent.
The idea
The film moves deliberately between the institution and the people it exists to serve. That visual progression gives the title its meaning. What matters is not only the justice system itself, but public trust in how it is administered, and the families and neighborhoods affected by every decision.
- Client
- Pat Condon for Lancaster County Attorney
- Film type
- Political advertising
- Year
- 2022
- Location
- Nebraska