Dr. Linda Vermooten, in a red jacket, smiles in a school stairwell.

Campaign film · 2024

The Foundation of Learning

Dr. Linda Vermooten for State Board of Education

Before education becomes policy, it begins in a classroom.

The story

The Foundation of Learning introduces Dr. Linda Vermooten through the environment at the center of her campaign: Nebraska’s schools. Drawing on more than 25 years of experience in psychology and education, the film presents her candidacy for the State Board of Education as an extension of work already devoted to understanding how children learn and what they need to thrive.

The idea

Classrooms, hallways and direct address give the policy argument a tangible setting. The film connects Vermooten’s professional experience to a clear set of priorities: academic achievement, reading, writing and arithmetic, local control and parental engagement, while returning each of them to the same measure: whether every student has the opportunity to reach their potential.

Client
Dr. Linda Vermooten for State Board of Education
Film type
Campaign film
Year
2024
Location
Nebraska