Campaign film · 2026
Play It Right
Scott Petersen for Nebraska
Politics has plenty of people trying to play the game. This film was about something simpler: playing it right.
The story
Built around Scott Petersen’s run for Nebraska Secretary of State, Play It Right uses a familiar game of pickleball to introduce a candidate through character rather than a conventional political résumé. The film connects preparation, judgment and respect for the rules to Petersen’s approach to public service, and to an office responsible for protecting the integrity of Nebraska’s elections.
The idea
The idea was simple: don't explain the metaphor. Let him play.
- Client
- Scott Petersen for Nebraska
- Film type
- Campaign film
- Year
- 2026
- Location
- Nebraska