A bearded man in sunglasses and a denim jacket holds up a campaign-branded prescription bottle.

Political advertising · 2026

Electile Dysfunction

Scott Petersen for Nebraska

Election reform is not usually played for laughs. Electile Dysfunction commits completely to the bit.

The story

Built as a pharmaceutical-advertising parody, the film turns voter frustration into a fictional condition with familiar symptoms: uncertainty, delayed results and declining confidence in the system. Scott Petersen’s election-integrity platform becomes the proposed treatment, complete with a prescription bottle, improbable side effects and the breathless qualifications of a television drug commercial.

The idea

The humor creates room for a detailed policy message without making the film feel like a checklist. Hand-counted ballots, risk-limiting audits, surveillance and public chain-of-custody records are presented as parts of one promise: elections that perform when voters need them to. It is an unusual contrast spot whose visual language is as committed to the argument as the copy.

Client
Scott Petersen for Nebraska
Film type
Political advertising
Year
2026
Location
Nebraska