A lit high-school football scoreboard against a Nebraska sunset.

Issue advocacy · 2022

Back to the Basics

Nebraska Republican Party

Before education became an argument, it was a collection of small memories.

The story

Back to the Basics moves through the familiar landmarks of growing up: lunch boxes and playground games, reading and arithmetic, Friday-night lights, school dances and graduation. Children rather than politicians occupy the frame, allowing nostalgia to carry the film’s education message before the political purpose is revealed.

The idea

The progression from kindergarten to high school turns individual memories into a larger idea about what schools should provide. By asking viewers what they remember, the film makes its closing appeal personal: education is not only a policy debate, but an experience one generation hopes to preserve for the next.

Client
Nebraska Republican Party
Film type
Issue advocacy
Year
2022
Location
Nebraska