Issue advocacy · 2022
Back to the Basics
Nebraska Republican Party
Before education became an argument, it was a collection of small memories.
The story
Back to the Basics moves through the familiar landmarks of growing up: lunch boxes and playground games, reading and arithmetic, Friday-night lights, school dances and graduation. Children rather than politicians occupy the frame, allowing nostalgia to carry the film’s education message before the political purpose is revealed.
The idea
The progression from kindergarten to high school turns individual memories into a larger idea about what schools should provide. By asking viewers what they remember, the film makes its closing appeal personal: education is not only a policy debate, but an experience one generation hopes to preserve for the next.
- Client
- Nebraska Republican Party
- Film type
- Issue advocacy
- Year
- 2022
- Location
- Nebraska