Lincoln In Decline

Created as a feature-length opposition film, the project examines Mayor Leirion Gaylor Baird’s record through narration, archival reporting, public appearances and images of a changing Lincoln. It traces her path from city government to the mayor’s office while assembling the Nebraska Republican Party’s case against her leadership on taxes, public safety, the pandemic response and the direction of the city.

The form makes room for something conventional advertising cannot: accumulation. Statements from different moments are placed beside later events, allowing the contrast to build over time. The result is less a single attack than a sustained electoral argument about leadership, accountability and what happens when residents believe the character of their city is slipping away.