Jon Capps, in an Army veteran's cap, laughs during a conversation inside a local Nebraska business.

Campaign film · 2025

Building What Lasts

Jon Capps for Legislature

In rural Nebraska, what someone builds matters. Whether it lasts matters more.

The story

Building What Lasts introduces Jon Capps through the places and problems that have shaped his approach to work: small towns, local businesses, housing, infrastructure and the systems communities depend on. His military service and business experience provide the foundation, but the film finds its clearest example in an abandoned motel transformed into housing, a practical answer to a visible local need.

The idea

Moving from Red Willow County to Clay County and through the communities of District 38, the film presents problem-solving as a habit rather than a slogan: find what is broken, understand it and make it work again. The measure of leadership is what remains after the work is done.

Client
Jon Capps for Legislature
Film type
Campaign film
Year
2025
Location
Nebraska